ARCast
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.
ARCast
Latest Episodes
Aldi vs Lidl: Two Experts' View
Aldi Flywheel is starting to churn and making huge moves in the US. Lidl is coming right behind them. Listen to a fascinating episode as Markus Schroder (ex-Aldi) and Carsten Kortum (ex-Lidl) share their experience and predictions.
Just Giving People Co-Pilot or Claude Is Not A Strategy
MIT finds 95% of organizations cannot yet measure firm-level ROI. McKinsey finds two-thirds haven't scaled AI beyond isolated use cases. Category management and shopper insights is not immune to this challenge. So where are you in the company (...
Do You Enjoy What You’re Doing?
Do you think there is a correlation between how you feel about your job and performance? Tanya Jones-Fosu uses specific criteria to judge where she will engage including create something new every day, solve puzzles, and align to her core...
Is U.S. Retail Becoming More European?
There are certainly noticeable differences between U.S. and European retail. But slowly, the American landscape is taking cues from its overseas counterparts. Whether it is Private Label, aggressive competitors, technology or other ...