ARCast
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.
Podcasting since 2022 • 75 episodes
ARCast
Latest Episodes
3 Keys To Building A Category Function
When charged with standing up a new category management function, it can be a daunting task for anyone. For Ben Hanson at California Dairies, he attacked the challenge with confident humility, falling back on sage advice from a mentor in ...
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Season 1
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Episode 74
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29:20
Category Managers Tell Horrible Stories
Not all stories are “once upon a time” fairy tales. The great ones have the power to make individuals feel something, and act. Helen Hepworth believes many category managers are missing the mark with their storytelling, using 2,000-year-old str...
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Season 1
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Episode 73
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32:05
Consumers Are Shoppers First
In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers. Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matt...
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Season 1
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Episode 72
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38:13
Stop Learning, Start Dying
Not all career paths are straight, and that is certainly the case with Emilia Tauss. Through every step of her fantastic journey, Emilia has looked for opportunities to learn and she has consistently found gold. Listen to this power-packe...
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Season 1
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Episode 71
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32:31
