ARCast
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.
Podcasting since 2022 • 49 episodes
ARCast
Latest Episodes
Insight Opens Doors
No team can truly be effective until it understands who they serve. Follow Lawrence as he takes us on a journey to learn why it takes real empathy to deliver value for his customers.
September 11, 2024
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44:21
No More Broad Strokes
We have moved beyond the era of pulling one lever and solving all your problems. The business is more challenging and the shopper landscape is exponentially complex, so we need to think and act differently. Shiraz helps us uncover some cu...
August 28, 2024
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Season 1
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Episode 48
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41:56
Everything Ends on a Shelf
Frank Castaneda has that classic story of moving from a grocery store clerk to director of category management. Learn how throughout the journey, he always remembered the basics while becoming a leading trusted advisor.
August 21, 2024
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Season 1
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Episode 47
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28:25
Riding the White Claw Rocketship
Life can be hard when you’re a David among Goliaths. Find out how Justin used critical insights to identify an emerging segment of an age-old category.
August 07, 2024
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Season 1
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Episode 46
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30:04
Buyers Don't Care About Brands
Early in his career, Simon Dunn worked on a myriad of interesting businesses from Liquor to Produce to Household Cleaners. He learned what drives success between category partners and now wants to share that knowledge with brands from around th...
July 24, 2024
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Season 1
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Episode 45
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41:40