ARCast
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.
ARCast
Latest Episodes
The Impact of Health Policy on Retail
ALERT: Category Managers – you have seen how GLP-1s have changed the food landscape. Are you ready for another one? Government policy will soon bring another wave to hit stores. Get a hint at what the new MAHA Access program m...
Why the Best Leaders Think Like Musicians
How does a concert violist become an accomplished category management and shopper insights professional? In today’s episode, find out what formula Elizabeth Beilman used to walk off the symphony stage and become a dynamic leader in our in...
Why Curiosity Beats Career Planning
Careers rarely go as planned, and that’s a good thing. Kate Foxbower of Welch’s joins ARCast to share how curiosity, mentorship, and asking “one more why” shaped her path across insights, category management, and beyond. A candid conversation o...
Let's Talk About Price
Today’s episode is a test. We have had a tremendous amount of outreach to deliver deeper into the market (trends, behaviors, and solutions). Finn Hansen, CEO at PriceBeam, jumps into the hot seat as we work on a new series. Our conversation hit...
Just call her Meriyem the Builder
Few people can say they have experience building category management programs in multiple continents - Meriyem can. Follow her journey as she takes on projects for some the most iconic retailers in the world including her most recent stop...
