ARCast
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.
ARCast
I Was Made For This
Upon arriving in the U.S., Shivani worked at a Starbucks in Hollywood. Her ultimate goal was to get back into brand management - category and insights weren't even on the radar. But, once she had a taste, she found her calling.
