ARCast
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.
ARCast
3 Keys To Building A Category Function
When charged with standing up a new category management function, it can be a daunting task for anyone. For Ben Hanson at California Dairies, he attacked the challenge with confident humility, falling back on sage advice from a mentor in his early career. Listen in to find out the keys that Ben employed to get his company on the road to implementing category management.
